Monday, January 13, 2014

Building Hotel Brand Loyalty For The Pet Traveler

Americans are in love with their pets in numbers greater than ever before. According to the National Pet Owners Survey of 2012, 62 percent of all households in the U.S. have at least one pet. This adds up to nearly 73 million homes where people share their home with animals. Furthermore, pet owners increasingly are bringing their beloved pets along with them on their vacation. A recent study conducted by AAA and Best Western International states that 51 percent of those pet owning households travel with their animals.

Hotel Benefits of Being Pet Friendly

These figures all indicate the substantial market available to hotels that are pet friendly. However, adopting pet friendly policies is not appropriate for all hotels. But for those hotels that may be contemplating making this change, there are some additional advantages beyond the potential revenue increases.

Naturally, the large numbers of pet travelers are searching for accommodations that will not only accept their pet, but make them feel welcome as well. When these travelers find a hotel or chain that will allow their pet to stay with them, they tend to become loyal customers and book the same hotel the next time. Also, because they can travel at their leisure and not worry about their beloved pets at home, pet travelers will potentially book a longer hotel stay. If the hotel stay has been pleasant for both the pets and their owners, they will then tell all their friends and family members with pets about the experience by word of mouth and on social media.

Being a pet friendly hotel can bring unexpected promotion and what amounts to free advertising from area Chambers of Commerce and pet specialist websites that list hotels that allow pets. These websites are important because they will bring specifically targeted guests seeking pet friendly accommodations. Also, organizers of local events will often refer visiting attendees to hotels in their area that offer pet friendly lodging.

For hotels that are looking for a boost in reservations and feel they are good fit for making the change, welcoming guests with their pets can be a positive force for building brand loyalty. However, for hotels looking to implement this policy change, there are many factors to be considered and preparations to be made.

Posted via OnFast -

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