Monday, March 24, 2014

Driving Hospitality Revenue With Social Media - Foursquare

The explosion of mobile technology has been closely followed by the popularity of a social media network uniquely designed for smart phone and tablet users, Foursquare. With this location-based service, users can “check-in” or tag themselves at locations and establishments they frequent. Foursquare presents an opportunity to hotels, tailor made for the nature of the hospitality industry. Businesses that offer promotions to customers who check-in at their location can reap the benefits of Foursquare users preferring their establishment over another. Here are some things to keep mind to help leverage Foursquare for your hotel marketing campaign.


1. Complete Your Business Profile and Property Information - 

Make sure after going through the process of claiming your hotel’s Foursquare listing, to complete the profile as thoroughly as possible. Include photos and descriptive information about your property and its amenities. The more thorough a profile is the more likely people are to check-in there. Anybody can create a listing, so they’re probably multiple listings for your location. The Foursquare website has information to help you weed out the other listings.


2. Offer Hotel Marketing Promotions To Foursquare Users

You need to give users incentives to “check-in” at your location. Be creative and use your imagination to offer something to entice Foursquare users to become your guests and make hotel reservations. Whatever you come up with, the goal is to not only get them stay at your hotel, but also tell others about it by “checking in” on Foursquare. Friends in their social networks will see where they are staying and potentially think favorably of your hotel when they are visiting your city. Incentives can include such things as a free drink at the bar, complementary breakfast, or a free parking voucher in cities.


3. Monitor Foursquare Activity About Your Hotel

Foursquare allows users to post short reviews and give tips and pointers. Monitoring this information is valuable for several reasons. First, it gives you a heads up on any negative comments being made about your hotel, allowing you the opportunity to properly respond. Secondly, these reviews can provide you with marketing intelligence along the lines of a mystery shopper. There are tools available to assist with monitoring.

Location-based services such as Foursquare are a perfect fit for the hospitality industry and don’t require much interaction or engagement with users as well. In the next part of this series, we’ll look at what opportunities are available to hotels on the Google social network.



Posted via OnFast -

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