Monday, April 28, 2014

Driving Hospitality Revenue With Social Media - Twitter

The sheer volume of tweets on the social network Twitter and its resulting highly viral nature, make it vitally important for hotel marketing campaigns to have an active presence on the platform. The space limitations of Twitter may make hoteliers wonder if it is worth their effort, but that would be a mistake. Since Twitter is all about people communicating in real-time and the hospitality industry is naturally operated in a time-sensitive manner, the two are a good fit.


Make It a Conversation

Begin by just listening, and then join in the conversation. This is where there is the biggest possibility for mistakes, not being in conversations. Twitter is not the venue for stale marketing blurbs limited to 140 characters. Ask questions and answer those that come to you quickly. Be an online hotel information resource in real-time, about your destination for the followers of your hotel. Re-tweet comments by audience segments that are important to you. Twitter search engines will help you find the people who might be prospects, based on terms they use in their profiles. Follow them, listen in for a while, and then join in their conversation where appropriate. Use hashtags (#) connected to important keywords in your tweets. Some people follow certain key hashtags of importance to them.


Complete Your Profile

The hotel’s Twitter profile needs to be visually appealing and grab the attention of your followers. First impressions count. Include an image that highlights your hotel, along with a Twitter background in tune with your brand. Make sure the hotel bio is complete and keyword-rich within its 160-character limit. This is important to Twitter search engines. 


Monitor When You Are Mentioned

Keep track of everything said about your hotel as much as possible. You can use Twitter’s advanced search features to accomplish the necessary monitoring. From there you can see all mentions of your hotel, both positive and negative, and stay on top of the conversation to head off any potential problems. Also, monitor Twitter for any mentions of terms related to the location of your hotel, such as “ski resort hotel” or “beach hotel” for example. The mentions may also be about a specific location, such as “Miami hotel”. Responding to these can be a great technique for bringing in guests.

Twitter can be a surprisingly effective hotel marketing tool for the hospitality industry, if used properly.



Posted via OnFast -

No comments:

Post a Comment