Monday, May 19, 2014

Hotel Marketing With Contests, Sweepstakes, Quizzes, and Coupons

Contest, sweepstake, or quiz. People love them and they can be simple to implement and run with the many available Facebook applications. These promotional techniques are useful devices for gathering information about your customers, in addition to driving website and social media traffic. Unlike other industries, any type of promotion offered by a hotel can prove to be highly popular since the prize or giveaway usually has something to do with a travel destination. Let’s look at contest ideas for hotel marketing and some best practices.

 

Hotel Contests

Whatever promotion type you choose to run on Facebook, make sure the app used is optimized for mobile and offers fraud protection to weed out scammers. This way the fans recruited through the promotion are true. Also, be sure the app allows embedding in your website for cross connection of your fan base. One of the most important purposes of any hotel promotional campaign is the gathering of fan information, so the app must collect the email addresses and other identifying information as well.

Given the nature of the hospitality industry, a photo contest of images or videos submitted by users is probably the best choice for a Facebook hotel contest. This is a perfect engagement tool and also provides user-generated content for the hotel’s page at the same time. Guests will enjoy sharing photos of their stay with other fans, in addition to their friends and family. A hotel photo contest will drive the word of mouth nature of social media interaction, as guests enthusiastically share their experiences at your hotel and its surrounding destination area with others. Judging the winner can either be left up to the hotel or even be accomplished through fan voting, which would power even more brand engagement and awareness. Also, it is helpful if the app allows the moderation of images submitted by fans to avoid any inappropriateness ahead of time. An app that meets all the above criteria while being very easy to use is OnFast. This cost effective tool that can help a business successfully run and manage any promotional campaign, and much more, is available at OnFast.com.

A Facebook photo contest is a powerful way for hotels to draw in their most passionate fans and gain their continued loyalty, while showcasing the hotel property and it’s destination in the best light.


Posted via OnFast - http://www.OnFast.com

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