Tuesday, May 6, 2014

Social Media Marketing to Seniors - Part 2

The often overlooked senior demographic is certainly a lucrative one for social media marketers who are willing to reach out to our most experienced citizens. This is according to results from a study called the Pew Research Center’s Internet & American Life Project. Figures from Pew Research Center and other sources indicate that, along with living longer and leading more productive lives in their twilight years, many senior citizens have become very social media savvy.
Seniors use social media for the same reasons as other age groups but here are some useful figures specific to seniors from Wishpond:

  •  40 percent are on social to connect with family and old friends.
  •  30 percent for photo sharing.
  •  20 percent for social gaming.
  •  10 percent for contest and game participation.

Many senior citizens who suffer from decreased mobility issues find the instant connections and ease of interaction offered by social media therapeutic. Social networks help seniors facilitate and maintain contacts with friends and family that might otherwise be lost, or greatly diminished.
The social platforms of choice for seniors appear to be both Facebook and Twitter. 2013 figures for Facebook indicate that seniors make up 11 percent of users. Currently 39 million people over 65 years of age use Facebook, Twitter, or Skype. 13 percent of adults over 50 years of age, and rising, use Twitter. Seniors find Twitter to be an easy way to keep abreast of news and health information, along with literary publications. (Wishpond)
According to sources quoted here, the ever growing senior demographic on just Facebook alone amounts to a 1,448 percent growth rate. This is a tremendous audience businesses can no longer afford to ignore. In the last part of this series, we will analyze some techniques and tips for companies to reach out and engage with senior citizens on social media.

Posted via OnFast - http://www.OnFast.com

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