Wednesday, June 4, 2014

Current Trends In Vacation Rentals - Social Media - Pinterest

Content on all social media networks is becoming increasingly image-oriented. This trend has been building over the course of the last few years.  It corresponds to some degree with the launch of Pinterest. Pinterest is a social network that really is a virtual pin-board, where users “pin” images on their board of things they like or are of interest. Other users can then “re-pin” the images themselves on their boards, creating a strong viral element. Since people love travel and vacations, this social network is a natural fit with the vacation rental industry.
Pinterest has grown wildly since its inception, now with over 70 million users in a little over 3 and a half years. Here are some ways to leverage this rapidly expanding user base for your vacation rental properties.

Your Locale
It is best to set up an account with multiple boards rather than a single board. In this way you can organize topical boards, which will help your content get found and re-pinned. One board could be about your property’s local area as a destination. Highlight the attractions, restaurants, sightseeing, and any other relevant local tourism information. Pin stunning images of what makes your destination desirable and attractive to potential visitors. All pinned images include the URL of their original source, so in this way by sharing images you are also being helpful to others by sharing their content.

Your Property
Another board idea is showcasing your property or properties. Pin images of the home and its setting. If possible, show people experiencing and enjoying the property, its amenities, and the surroundings. Make sure to choose images of the highest quality, depicting your brand in the finest style.

Your Advice
Just as in other social media networks, the emphasis on Pinterest needs to be about helping the fans of your brand. Blatant over-promotion will not be tolerated. One of your boards could be devoted to offering advice to both the would-be guest and the seasoned return vacation renter. Posts could be centered on such topics as ways to save money while traveling, cooking and drink recipes, or necessary items to bring along on the trip. You will come across as helpful, whether people stay at your property or not.
The image centric pins on your boards are really only limited by your imagination. Remember, Pinterest is designed to give inspiration to others. In the next part of this series, we will look at Instagram as a promotional tool for vacation rentals.

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