Monday, June 16, 2014

Driving Hospitality Revenue With Social Media - Google

Launched in June 2011 to compete with Facebook, the ubiquitous search engine’s social network, Google , has struggled to catch on with both the public and brands. However, interest in and use of Google has grown recently and the search giant has also been implementing new features. These features, such as Google Communities, are designed to make the network more useful to individuals and businesses. Google ’s growth is now making a presence there essential for hotel marketing, while the search engine optimization (SEO) gains from being on Google’s social network will prove beneficial as well. Hotels can receive the most benefit from Google by following a few guidelines. Google is expected to become a major factor as we move into 2014.



1. Set Up a Business Page

When Google was first launched it was only for individuals, but it soon allowed brands to set up their own business pages. The rules for pages are different from profiles, most significantly in that business pages cannot “Circle” and then communicate with profiles until those individuals have chosen to circle the page. Circles on Google work in the same way as “liking” on Facebook or “following” on Twitter. This means it is vitally important for success on Google to include 1 buttons on your hotel’s website and ask to be included in their circles advantage of Google for hotel marketing is the lack of a algorithm along the lines of Facebook’s Edgerank. This means anybody who has included your hotel in his or her circles will see everything you post.


2. Use Google for Longer Posts

Google is best utilized for longer posts that might be too long for Facebook and certainly too long for Twitter. Use the platform to give opinions that will drive engagement with the circles your hotel is in. Google is a true social blogging network, unlike Twitter or even Facebook. Encouraging interaction by asking questions and seeking opinions, while sharing lots of images, is what this network is really about.


3. The New Google Communities Feature

Similar to Facebook and LinkedIn Groups, Google Communities is a gathering place for people with similar interests to share information about their specific passions. Topic Communities can be searched for via the bar on the left hand side and are hosted through Google . . New Communities can be created as well. This feature provides an excellent way to keep up with hospitality industry information and engagement with industry leaders and peers.

The expanding Google social network offers hotel marketing exciting opportunities for attracting new guests to make a hotel reservation while interacting with its audience and industry.

Posted via OnFast -

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