Friday, June 27, 2014

Driving Hospitality Revenue With Social Media - Tumblr

Tumblr is a social blogging tool that has gained in popularity over more traditional blog hosting websites like Wordpress and Blogger. At the same time, it is, both a social media network and a blog hosting platform. The simplicity of Tumblr makes it a perfect choice for a hotel just starting out with blogging. However, Tumblr is not effective until a following has been built up. This is not a problem, because hotels can simply share or “re-blog” relevant content from other sources in the hospitality industry. Blogs to follow and share content may include travel and food blogs for example, until a significant number of followers are attained.

The idea behind a blog on Tumblr should be to share rich, longer form hospitality content in addition to high quality images. You can showcase your hotel in the context of its location as a destination in travel blog, or start a blog about food in hotel restaurants for example as well. You must start out following other blogs and sharing their content. Then they will follow you and re-blog your content. In this way, after establishing your hotel’s blog over time and building up your audience, you will reap the benefits of the viral nature of Tumblr.


Some advantages to using the Tumblr platform hotel marketing include:


  • Tumblr is user friendly - The Tumblr interface is extremely simple and straightforward. Your page can be set up and you can be on your way within minutes.
  • Tumblr is cost effective - You can save money by not having to pay for a domain name. There are also a large variety of custom themes available for your page, most of     them free or for very little cost.
  • Tumblr has a highly viral element - Users can share your content by “re-blogging” it and each time your posts are re-blogged your hotel will be cited as being the original source of the information. In this way, Tumblr can really help your hotel’s expand your social presence.


Another factor to keep in mind about Tumblr is its visual nature, with half of its content being images. The hospitality industry lends itself well to visual treatment and if you have access to high quality images related to your hotel, then Tumblr could be an effective platform for your hotel marketing efforts.

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