Wednesday, July 16, 2014

Driving Hospitality Revenue With Social Media - YouTube

YouTube is a video sharing social media website which offers tremendous opportunities for the hospitality industry. Being a highly visual business, hotels can leverage the maximum benefit for their hotel marketing efforts through videos shared via YouTube. There are nearly limitless topics that a hotel can create videos around. Everything from travel tips about your area, cooking videos from your chef, staff profiles and interviews to sightseeing around your destination or tours of your hotel’s features and amenities. You are only limited by your imagination and creativity.

Here are a few tips to get the most benefit from hotel marketing video sharing on YouTube:


1. Compelling and Relevant

In order for your video sharing marketing effort to gain any traction, you must create videos people will want to watch in the first place. Just like the other entire social networking sites, compelling content is required. A tour of your hotel restaurant is great, but may not inspire people to share it with others. Whereas a video of your head chef sharing some of their culinary secrets is extremely share-worthy. A little empathy with your hotel’s guests and potential customers is helpful as well. What videos would compel you into booking a hotel?


2. Keep Them Short

The majority of videos on YouTube, especially the ones that are likely to be shared, are less than 5 minutes in length. 2-5 minutes seems to be optimal. If your subject is going to require more time, break it up into smaller, bite sized pieces. Remember, many people have a very short attention span.


3. Should Reflect Your Brand

There are many different types of YouTube accounts available. Explore your options and choose    one that fits your hotel’s goals and agenda. When you sign up for a YouTube account, you need to spend some time being creative with your YouTube channel. The network generates this automatically when you sign up, but there are many options for customization. Make it reflect the unique character of your hotel.

It is just as important on YouTube to monitor and respond to comments left by your audience as it is on other social networks. Also, linkage between your YouTube account and other social media outlets is crucial to success as well. YouTube presents the hospitality industry with the perfect forum for marketing your hotel to the world

Posted via OnFast -

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