The nature of travel itself, combined with the explosion in use of mobile devices, has made it completely necessary for any hotel’s website to be at least mobile-friendly. There was a push, for a time, for hotels to build a separate mobile version of their website. This is a concept which may still be an option for some hotels, however most likely not the best as we shall see. Some hotels have even created hotel apps which can only become a form of service offered to guests who are already customers. A dedicated, native app will not bring any new guests to stay at a hotel. The most effective choice for hoteliers, in terms of cost and functionality, is the responsive design website.
What Is Responsive Web Design?
A website built with responsive design is capable of detecting and then responding to whatever device a user accesses the site from. The responsive website conforms itself to the screen size of the viewing platform whether desktop or laptop computer, smartphone or tablet, or even Internet TV. All data, both images and text, are correctly sized automatically for optimal viewing on the particular device the user is utilizing.
Why Is Responsive Design Important?
Statistics completely backup the necessity of hotel websites to be ready to book the stay for their customers no matter what device platform they choose. Research uncovered by Google, Sterling Research, and SmithGeiger found that 69 percent of all smartphone users are more likely to make a purchase on a mobile website. This is when compared to sites which are optimized, yet non-mobile. Furthermore, 48 percent of mobile users in Google’s study felt that companies, whose websites don’t perform well on their devices, really don’t care about them as customers. Hoteliers cannot afford to lose the revenue from mobile customers.
Advantages To Responsive Web Design
The initial investment in a responsive design hotel website may be somewhat higher at the start, however the cost is more than recouped in the form of increased direct hotel bookings. When customers and potential guests can plan and book their hotel seamlessly from any device during the different stages of travel planning, they are drastically more likely to book directly with confidence from the hotel website.
The traveling public is increasingly making their travel arrangements on the fly and from virtually anywhere. Their expectation is to have the ability to easily navigate and use the websites of all the businesses they patronize, not just hotels, on all their devices. It is imperative for hoteliers to provide the user experience their customers have come to expect from all businesses.
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