Reducing Hotel Booking Abandonment
A rather simple solution, which reassures website visitors who have entered the booking funnel, is to include a best price guarantee somewhere on pages where prices are indicated. This is vital in order to prevent site visitors from leaving and going elsewhere to seek a better price. They may not even find a better price, but may eventually book with an online travel agency or other channel because it is now in front of them and once they are gone they may not be willing to go back to book on the hotel website.
It is also essential for all pricing to be as clear as possible, since consumers seek to always know what the “real” cost to them is going to be. Any additional fees or charges must be openly stated. If potential guests feel like they are being deceived in any way, they will go somewhere else to book.
- Simplicity and Relevance
In the last part of this series, we will look at a few more ways in which hoteliers can reduce the number of booking abandonments of their websites.
Posted via OnFast - http://www.OnFast.com