Monday, October 19, 2015

Hospitality News For The Week Of 10/16/15

Industry keeps wary eye on Google’s moves in hotel booking
Because of Google’s tremendous clout in the search engine realm, the hospitality industry is keeping careful tabs on the search giant’s moves in the online hotel booking space. Google has launched its hotel booking feature called, Book on Google, and plans on stepping up the booking capabilities while also increasing the amount of online content available through it’s booking tool. Thus far most hotel searches bring up results linking to online travel agencies, rather than Google direct booking. Full Story Here:

STR: US results for week ending 10 October
The three key performance yardsticks for the U.S. hotel industry were all higher the week 4-10 October 2015, when compared to the same time frame last year. Occupancy rose by 0.5 percent to reach 71.7 percent. Average daily rate climbed 4.5 percent to $125.23. And revenue per available room was up by 5.0 percent to attain $89.85 by week’s end. Full Story Here:

New Study Reveals American’s Attitudes Towards Vacations
Globus released the results of a new study that gauged the mindset of Americans regarding their vacations. The study found that Americans consider travel more important than many other life experiences. 97 percent of respondents stated they feel they deserve a vacation, while 91 percent stated their desire to vacation more often. 85 percent claim travel makes them happier and 70 percent think vacations mold them into better people. In the age group 55 and older, 47 percent lament not traveling enough. Full Story Here:

[Infographic] Uncovering the Millennial Mindset: Choice Hotels Reveals New Travel Study
A new study, revealed through an infographic, has been released by Choice Hotels International detailing the travel attitudes of the Millennial Generation. The study reveals the top ten travel trends of the 18-34 year old age group. A few examples include: 33 percent of Millennials would postpone the purchase of a home in order to take a dream vacation. 59 percent state that online ratings and reviews influence their travel decisions. 69 percent would prefer freebies, including snacks, breakfast etc., over loyalty points and rewards. Full Story Here:

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