Friday, December 18, 2015

Hospitality News For The Week Of 12/18/15

Latest Lodging Forecast Extends Record U.S. Occupancy Through 2017

The December 2015 edition of Hotel Horizons, published by PKF Hospitality Research and CBRE Hotels, reports the recent record occupancy levels set by the U.S. hotel industry will continue through 2017. High occupancy levels should continue despite supply changes expected over the next two years. Since the global security situation is unpredictable, recent worldwide events did not play role in the company’s projections and could change the projected outcome. Full Story Here:

 

STR: US results for week ending 12 December

Compared to the same time period last year, the U.S. hotel industry recorded positive results across the three most important measurements during the week of 6-12 December 2015. Occupancy rose by 0.1 percent to reach 58.3 percent. Average daily rate climbed 3.0 percent to $115.42 by week’s end. Revenue per available room was up by 3.2, attaining $67.26 for the week. Full Story Here:

 

The Global Hotel Industry and Trends for 2016

2016 is projected to be a year of growth for the global hospitality industry, particularly in the U.S. Killarney Hotels put together an interesting infographic with predictions for hotels in the coming year. Worldwide the hospitality industry is projected to rise to the level of $550 billion in 2016. If this prediction holds true, industry wide revenue will have grown by nearly $100 billion in just five years time. Full Story Here:

 

Luxury Institute Survey Shows Affluent Travelers Rankings Of 40 Global Luxury Hotel Brands

The 2016 Global Hotels Luxury Brand Status Index was released by the objective and independent, Luxury Institute. In a study conducted with 3,900 affluent travelers around the globe, the top five brands are Four Seasons, The Ritz-Carlton, JW Marriott, Grand Hyatt, and InterContinental. The survey measured and ranked brands based on quality, exclusivity, social status, and self-enhancement. All brands were scored on a scale of 0-10. Full Story Here:

 


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Tuesday, December 15, 2015

Content Marketing For Hotels - Images & Videos - Part 1

The old saying “a picture is worth a thousand words” still rings true today. The highly visual nature of the hospitality industry, combined with the public’s increasingly visual orientation and short attention span, make it critical for any successful hotel to include rich imagery and video content in all their marketing efforts. For hotels, high quality images and videos power up engagement while giving customers the confidence boost to complete their booking online. This is true for both the hotel’s website and its social media marketing efforts.

 

Images

It is a well established fact that including images with social media posts drives up engagement. According to figures from Twitter for example, photos in tweets increase the number of retweets by 35 percent. Furthermore, TripAdvisor reports that even one photo raises the chance of a completed booking by the incredible figure of 225 percent. These are significant engagement and booking improvements. Given the influence of images in energizing any hotel’s online marketing efforts, there are a number of ways in which to accomplish that outcome utilizing photos.

 

Showcase The Hotel and Its Features

Highlight what makes the hotel a great place to stay. Make people who view the photos feel like they are part of what they are seeing to evoke an emotional attachment. Potential guests want to see what they are getting when they book, so what they need to see is the hotel property as a desired product. Images should include the guest rooms, amenities, meeting facilities, food and beverage offerings, along with the lobby and exterior. All images should picture real people, acting authentically in order to foster credibility and build trust. They should also be of large enough size so potential guests do not have to strain their eyes to see them. The pictures should showcase the hotel’s unique selling points and what makes it stand out from its competitors.

 

Images and Calls To Action

Photos can be used as powerful tools in directing prospective customers toward calls to action, drawing them further down the booking funnel. Including images with guests as the subject and having them gazing toward the content being targeted or in line of sight of it, users will naturally be directed toward the desired content. It is a natural human tendency to look in the direction others are looking. This can be a powerful technique if executed subtly.

Ultimately, the images used in a hotel website or social media marketing posts must meet the overall marketing objectives of the hotel property, while also being pleasing to the eye. In part 2 we’ll look at making videos for hotel marketing purposes.

 


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Friday, December 11, 2015

Hospitality News For The Week Of 12/11/15

Tourism Megatrends: 10 Things You Need To Know About The Future Of Tourism

Tourism is growing worldwide and this trend is expected to continue for the foreseeable future. This is according to a study released by Horwath HTL. The study identifies ten factors currently shaping the future of global tourism. The growing number of senior citizens with the time and money to travel is cited as a driving force behind these travel increases. As is the immense number of Millennial Generation travelers coming into their time, a growing middle class worldwide, and the evolution of technology. Full Story Here:

 

Terrorism And Turmoil Biggest Deterrents To Tourism

While tourism is growing worldwide, there are deterrents to growth as well. Terrorism, conflicts, and health concerns are among the influences toward travelers making or changing their plans. The CMO Council and AIG Travel published their report on the opinions and concerns that drive consumers to alter their travel arrangements. One result of negative world events is the rise in travel insurance taken out by travelers in the event their trips are cancelled or ruined by outside forces. Full Story Here:

 

Guests willing to share data in exchange for personalized hotel service: study

A study recently released by Sabre Hospitality Solutions and Forrester Consulting has pointed out the public’s willingness to give up their personal information to hoteliers, in exchange for a higher level of personalized service. The research shows how, despite almost two thirds of leisure travelers having no hotel brand loyalty, hoteliers are missing the opportunity presented by customer personalization. Full Story Here:

 

STR: US results for week ending 5 December

Positive results were attained in two of the three most important hotel industry performance indicators during the week between 29 November 2015 and 5 December 2015. This is according to industry wide figures published by STR, Inc. The industry wide average occupancy fell by 0.4 percent, as compared to the same period last year. More positively, average daily rate climbed 1.8 percent to reach $116.51 by week’s end. And revenue per available room rose 1.5 percent to $66.37 for the week. Full Story Here:

 

 


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Hospitality News For The Week Of 12/11/15

Tourism Megatrends: 10 Things You Need To Know About The Future Of Tourism

Tourism is growing worldwide and this trend is expected to continue for the foreseeable future. This is according to a study released by Horwath HTL. The study identifies ten factors currently shaping the future of global tourism. The growing number of senior citizens with the time and money to travel is cited as a driving force behind these travel increases. As is the immense number of Millennial Generation travelers coming into their time, a growing middle class worldwide, and the evolution of technology. Full Story Here:

 

Terrorism And Turmoil Biggest Deterrents To Tourism

While tourism is growing worldwide, there are deterrents to growth as well. Terrorism, conflicts, and health concerns are among the influences toward travelers making or changing their plans. The CMO Council and AIG Travel published their report on the opinions and concerns that drive consumers to alter their travel arrangements. One result of negative world events is the rise in travel insurance taken out by travelers in the event their trips are cancelled or ruined by outside forces. Full Story Here:

 

Guests willing to share data in exchange for personalized hotel service: study

A study recently released by Sabre Hospitality Solutions and Forrester Consulting has pointed out the public’s willingness to give up their personal information to hoteliers, in exchange for a higher level of personalized service. The research shows how, despite almost two thirds of leisure travelers having no hotel brand loyalty, hoteliers are missing the opportunity presented by customer personalization. Full Story Here:

 

STR: US results for week ending 5 December

Positive results were attained in two of the three most important hotel industry performance indicators during the week between 29 November 2015 and 5 December 2015. This is according to industry wide figures published by STR, Inc. The industry wide average occupancy fell by 0.4 percent, as compared to the same period last year. More positively, average daily rate climbed 1.8 percent to reach $116.51 by week’s end. And revenue per available room rose 1.5 percent to $66.37 for the week. Full Story Here:

 

 


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Hospitality News For The Week Of 12/11/15

Tourism Megatrends: 10 Things You Need To Know About The Future Of Tourism

Tourism is growing worldwide and this trend is expected to continue for the foreseeable future. This is according to a study released by Horwath HTL. The study identifies ten factors currently shaping the future of global tourism. The growing number of senior citizens with the time and money to travel is cited as a driving force behind these travel increases. As is the immense number of Millennial Generation travelers coming into their time, a growing middle class worldwide, and the evolution of technology. Full Story Here:

 

Terrorism And Turmoil Biggest Deterrents To Tourism

While tourism is growing worldwide, there are deterrents to growth as well. Terrorism, conflicts, and health concerns are among the influences toward travelers making or changing their plans. The CMO Council and AIG Travel published their report on the opinions and concerns that drive consumers to alter their travel arrangements. One result of negative world events is the rise in travel insurance taken out by travelers in the event their trips are cancelled or ruined by outside forces. Full Story Here:

 

Guests willing to share data in exchange for personalized hotel service: study

A study recently released by Sabre Hospitality Solutions and Forrester Consulting has pointed out the public’s willingness to give up their personal information to hoteliers, in exchange for a higher level of personalized service. The research shows how, despite almost two thirds of leisure travelers having no hotel brand loyalty, hoteliers are missing the opportunity presented by customer personalization. Full Story Here:

 

STR: US results for week ending 5 December

Positive results were attained in two of the three most important hotel industry performance indicators during the week between 29 November 2015 and 5 December 2015. This is according to industry wide figures published by STR, Inc. The industry wide average occupancy fell by 0.4 percent, as compared to the same period last year. More positively, average daily rate climbed 1.8 percent to reach $116.51 by week’s end. And revenue per available room rose 1.5 percent to $66.37 for the week. Full Story Here:

 

 


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Thursday, December 10, 2015

Holiday Work-Life Balance Tips

Each year during the holidays it can be very difficult and stressful to balance the things that need to get done on the home front, while still getting your tasks done at work. Here are some ideas for balancing the two without too much stress.

 

  1. Start your shopping earlier in the year, say October or in the beginning of November. You can do a little bit of shopping on your breaks (online) or over lunch.
  2. Make an effort to get a holiday item done each day, that way it doesn’t all pile up at once.
  3. Prioritize both work and home items that need to get done during the holidays. Figure out what needs to be accomplished and backlog the less important items until after the New Year.
  4. At this time of year there can be so many distractions. Make up your mind that for certain hours during the day you will stay focused and not let distractions pull you away from what you’re trying to get completed. For example, from 9am to noon you will work on a particular task while at work without allowing any distractions to get in the way.
  5. Scheduling and planning work duties and personal down time will make you stick to your plan. Schedule dinner and a movie with your family or some holiday activities.
  6. To brighten the mood around the office with some holiday cheer, bring in some holiday treats and do a little decorating.
  7. Make sure you get enough exercise during each week to help keep your stress level down over the holiday season. If it’s too dark after work to go for a walk, go for a short one after lunch. Many people do their best creative thinking while going for a walk, and you’ll feel refreshed and ready to get back to work.
  8. Get plenty of rest. Skip a few parties (it’s ok to say no sometimes), and get to bed at a decent hour most nights. It will keep you healthy and less stressed, which in turn will be beneficial for getting all of your tasks and commitments accomplished during the holidays.

 

From all of us at Above Property, we wish you a happy, healthy and stress free holiday season.


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Tuesday, December 8, 2015

Content Marketing For Hotels - Social Media

The hospitality industry has a distinct advantage, in regards to content marketing, over other industries. Yes, it is the job of a hotel to provide shelter to travelers, but most hotels offer so much more to their customers. Particularly for leisure travelers, hotels are always connected to some degree with fun and relaxation or even adventure. Given a positive experience, hotels clearly make a pleasurable association in the minds of their customers. Hospitality can be a visually stunning industry as well. Hoteliers have access to a plethora of relevant content, which is tailor made for sharing across a variety of social media networks. Hotels and social media marketing are therefore a natural fit.

Given their association with fun, hotels instill in many people a desire to connect with them online. However, there are an ever-growing number of social platforms and it is crucial to reach the hotel’s proper audience. Take the time to research which social networks the hotel’s prospects are present and begin posting only on those platforms. In the course of reaching out to engage with the public via social media, take care to treat every social network as a unique platform. Never just blast the same identical message across all the possible channels simultaneously. Social media posts should always be crafted with the individual style singularities of each network in mind. It is also always important to remember the original purposes of social media, connection and engagement.

Social media does offer an excellent opportunity to share a hotel company blog. Be sure it is relevant, informative, and helpful to its audience, as opposed to blatantly broadcasting the latest company marketing message. For example, if presented in an informative manner, a wide variety of social networks can be appropriate for providing information regarding services available on the hotel property at additional cost. Up-selling customers is just one of many ways social media can be leveraged properly, while helping future guests plan their vacations.

It is imperative to seek out which social networks the hotel’s guests spend their time. However, there are a few platform choices which are rather ubiquitous or vitally important to any hotel and need to be included. Facebook, which would be the largest country on earth if it were a nation, is always an important choice because of its sheer size. Google Local will help the hotel be found on searches and literally put it on the map as well. Additionally, the Google platform provides an excellent showcase for the hotel’s basic contact information, reviews and star ratings. In all posts the importance of including images and/or videos cannot be overstressed. This is because of increased engagement with the audience and the higher visibility to search engines.

Social media content marketing is crucial to the hospitality industry because of the presence of its customers on social networks, while simultaneously being completely advantageous to hoteliers due to the higher visual nature of hotels and travel brands. 


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Friday, December 4, 2015

Hospitality News For The Week Of 12/4/15

2015 Holiday Booking Forecast {Infographic}

The holiday travel season here, Spring Engage has released their 2015 Holiday Booking Forecast in the form of an infographic. According to the report, 58 percent of Americans will be traveling over the holidays with 48 percent of those making other arrangements instead of staying with relatives. Many of those travelers seeking accommodations will book their stays last minute, with half of all bookings taking place after December 14th. Full Story Here:

 

The Hotel Yearbook launches third annual look at hotel technology trends

The Swiss company, Wade & Co. SA has published its annual report called The Hotel Yearbook 2016. The report features a compilation of expert opinion and future insights regarding trends in technology innovations for hotels. In its third edition, The Hotel Yearbook 2016 gathers the prescient forethought on a variety of topics including revenue management, Big Data, and meta-search from a number of hotel industry executives. Full Story Here:

 

Insights that reveal new hotel search and booking trends.

Sojern has published its Hotel Insights Report which examines the intentions of both business and leisure travelers around the world. General observations from the study include the growing trend in last minute bookings, particularly among Europeans and Americans. The study also includes an infographic entitled Sojern’s 2015 Hotel Insights, The State of Hotel Search & Bookings. Full Story Here:

 

STR: US results for week ending 28 November

As compared to the same week last year, the U.S. hotel industry experienced positive numbers the week of 22-28 November 2015. Industry-wide occupancy was higher by 1.1 percent to 49.5 percent. Average daily rate climbed 2.4 percent to reach $104.15. And revenue per available room finished the week higher by 3.5 percent to $51.52. Full Story Here:

 


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