Tuesday, January 5, 2016

Content Marketing For Hotels - Images & Videos - Part 2


Video content marketing offers such tremendous potential for hoteliers. Video is crucial to any hotel’s marketing efforts because of a number of factors. Most importantly, video will become the predominant form of digital content on the Internet in the next few years. It is projected that over three quarters of all online content will consist of video in less than three years. YouTube, featuring the second largest search engine after parent Google, hosts vast numbers of videos worldwide.

Video garners engagement levels beyond anything written in text and posted, either on social media or a hotel website. A picture may be worth a thousand words, but video takes online interaction between hotel brands and potential guests a step further. Here are a few ways to best leverage video marketing for any hotel.


Local Area

Any hotel is of course part of a larger community and its surrounding area. Videos highlighting the local area as a destination and the hotel’s place in it are appropriate, particularly to leisure travelers. All travelers, even those traveling for business, appreciate information regarding things to do when staying in any location. A video would be even more compelling and can sell the hotel in the context of a destination. Also, local events such as concerts, festivals, or exhibitions, for example, are other possible video subjects.


Property Tours

Video can make a great presentation of a hotel’s property. Virtual tours of the guest rooms, common areas, and hotel amenities will give potential guests a glimpse of how it will be when they stay at the hotel. Video provides a means to bring emotion into the hotel’s content and make them feel more relaxed upon their first visit on the property. Anytime the hotel is upgraded or receives anything new that would be of interest to guests, a video should be produced to showcase it. If at all possible, include shots of hotel guests enjoying the new additions.


User Content

The hotel guest can also become a regular contributor of flash video content for both the website and social media platforms. Guests should be encouraged to share their videos of themselves enjoying the hotel and its surroundings on their social media networks. Contests or giveaways are effective methods in the encouragement. Asking them to tag the hotel, the videos can go even further to reach a wider audience. User content offers potential guests positive reinforcement by people just like them having a great time at the hotel. Also, having access to a steady supply of low cost video content is extremely valuable for hoteliers.

Video content can truly transport potential hotel customers right onto the property so they can envision themselves there. It is a powerful content tool, if leveraged properly.                                                                                                     

Posted via OnFast - http://www.OnFast.com

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