Thursday, February 25, 2016

The Hotel CRS Of The Future Is DRS?

The future of the entire hospitality industry is being shaped by, largely external, disruptively transformative forces. The explosion of online travel agencies, social media, and travel review websites has had a profound and ongoing influence on the future of hotels. All of which, to the betterment of the industry, has made for an increasingly transparent guest experience. Pricing is available at all times and via multiple channels/devices to all customers. Mobile technology is driving the industry into improved guest relations through such concepts as “virtual’ concierge services and mobile check-in for example. Hotel guests fully expect to have the ability to book their stays on their smartphones and tablets from anywhere. Hotels, whose websites are not designed responsively, can expect their customers to either book through an outside channel or in the worst scenario go elsewhere.

It is with those very websites that hoteliers can begin to wrest control of their industry from outside forces. The industry, generally speaking, is holding on to antiquated legacy central reservation systems and still relying on locally stored data infrastructures, with their associated high costs in hardware, maintenance, and staff. Cloud-based systems, featuring all the functionality required by hotels to successfully operate are available to the industry at present and going forward. These systems are hosted entirely in the cloud and require very little in the way of dedicated hardware. They also feature lightning fast response times while offering immense scalability.

Above Property, based in Naples, FL, is one of those on the leading edge of hospitality technology companies moving the industry forward. We have taken the traditional monolithic central reservation system and have distributed it across multiple data centers as well as cloud providers.  The Above Property platform is a multi-cloud always-on distributed reservation system.  The result of this innovation is a platform of unparalleled speed, scalability, and cost savings.  The requirement of third party license fees, traditional disaster recovery, and owned data centers are no longer required. The platform also has modern features such as real-time revenue management, dashboard, alerts, and notifications. A mobile-first approach that includes responsive design allows for productive access on any device at any time. As hotels accept and adopt this technology, their focus can be on their business versus being held captive by today’s 25 year old to over 50 year old technology.

Our DRS® is the new CRS.
The Distributed Reservation System module is a revolutionary technological breakthrough for the hospitality industry. Today’s legacy central reservation systems are constrained by managing one data store in one physical location. Above Property has developed a multi-datacenter solution that manages single image inventory across the globe with sub-second speed. The scale and speed of this foundational module allows business rules to be executed with every transaction. Operating in a fully distributed cloud environment, the Above Property Distributed Reservation System module can integrate with existing systems as well as take advantage of the full suite of complementary modules within the Above Property Travel Platform.

DRS® Key Features

  • The Fastest DRS on the planet

  • Leverages cloud technology
  • Real-time analytics, metrics, and feedback

  • Makes user interface device agnostic

  • Works with existing systems

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