Social media has revolutionized the way brands interact with their customers in the last decade. This has been especially true in the case of travel and hospitality companies. The public generally tends to be passionate about their vacations and the travel industry itself is extremely opinion-driven. This has necessitated a social media presence for nearly all hotels.
An effective social relationship marketing campaign will entail much more than merely maintaining a Facebook page, although the largest social network is essential to hotels. Social media and online review engagement, along with a hotel blog are fundamental pieces of the social marketing puzzle for hoteliers. Another is to have a clear strategy which defines success in the efforts. The key to building success with any campaign is continued engagement and interaction. The hotel’s reputation must also be protected continuously and built up whenever possible. Any online negativity, in the form of comments or feedback, regarding the hotel must be dealt with swiftly. These all take valuable time and resources to accomplish.
Social media marketing can be extremely time-consuming, and in the case of an independent hotel, may be performed by one person who has much on their plate already. Concurrently, social media networks and social behavior are continually evolving, making it difficult to stay ahead of the curve. Hoteliers need a tool to assist in their social media marketing efforts, so they can concentrate on what they do best - Making their guests feel at home.
Social Relationship Management
All-In-One Social Marketing Solution
An effective social media strategy is a core component in today’s “voice of the customer” world. The Above Property Social Relationship Management module lets you control and monitor your messaging within the Above Property Travel Platform. Dynamically execute marketing campaigns tied to inventory or occupancy controls. Easy-to-use, the Social Relationship Management module integrates several essential online marketing tools.
Operating in a fully distributed cloud environment, the Above Property Social CRM module can integrate with existing systems as well as take advantage of the full suite of complementary modules within the Above Property Travel Platform.
SRM KEY FEATURES
Blogs and press releases
Social network channels
Marketing writing assistant
Coupon creation and distribution
- Web analytics
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