Friday, March 11, 2016

Hospitality News For The Week Of 3/11/16

US national occupancy reaches new high while local levels begin to decline


CBRE Hotel’s Americas Research has published their March to May 2016 edition of Hotel Horizons, and has forecast the U.S. lodging industry will set another all-time record for occupancy by year’s end. U.S. hotels in 2016 are projected to reach an occupancy level of 65.7 percent, higher even than the previous record set in 2015. The report cautions however that occupancy levels may decline locally. Full Story Here:


Instagram Now one of the Top-Five Travel Marketing Channels


According to new research published by EyeforTravel, Instagram is now the fifth leading social media marketing channel for travel companies. Over 61 percent of travel marketers are actively using Instagram in their marketing efforts. Only Facebook, Twitter, YouTube, and LinkedIn are used more by travel companies. Instagram has grown to more than 400 million users, up from 100 million in 2015. The extensive use of Instagram is attributed to the visual nature of travel marketing. Full Story Here:


What the Erin Andrews lawsuit means for hoteliers


The recent jury decision in the Erin Andrews civil suit against her stalker and the hotel in which he secretly videotaped her, has extensive and long-lasting implications for the hospitality industry. A jury awarded sportscaster Erin Andrews $55 million in finding Michael David Barrett responsible, along with the hotel’s owners and management. The lawsuit’s outcome stresses the importance of proper policies and training of staff in regards to privacy issues. Full Story Here:


US Hotel Occupancy Down 1.0 Percent To 63.7 Percent Week Ending March 5th - 2016


Mixed performance results were reported by the U.S. hotel industry the week of 28 February through 5 March 2016, according to figures from STR. Compared to the same time period last year, occupancy dropped by 1.0 percent to 63.7 percent for the week. However, average daily rate increased by 3.3 percent to reach $120.62. While revenue per available room climbed by 2.3 percent to attain $76.89 by week’s end. Full Story Here:




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