Friday, March 18, 2016

Hospitality News For The Week Of 3/18/16

Hotel tech execs: Buy-in, legacy systems still issues

During the recent 2016 HTNG North American Conference a panel of top technology experts, from within the hospitality industry, spoke of the industry wide resistance to change regarding technology. The integration of new technologies with existing legacy systems is an ongoing struggle for hotel IT leaders. Among the reasons given for such these obstacles include funding for implementing such changes and understanding their value to the company. Full Story Here:

 

Lodging Drives Steady Growth in U.S. Travel Market - Phocuswright Research

The lodging sector of the U.S. travel market has largely driven the sector’s growth of the last few years. This is according to the latest edition of Phocuswright’s U.S. Online Travel Overview Fifteenth Edition. Hotels continue as the main source of revenue for online travel agencies. 6 percent growth is projected for the U.S. travel market during 2016. The record average daily rates and continued high demand pushed lodging ahead of air travel in 2015. In the process, lodging became the largest segment in the U.S. travel market. Full Story Here:

 

PWC Consumer Intelligence - What’s Driving Customer Loyalty For Today’s Hotel Brands?

PwC conducted a study of 1,026 leisure and business travelers to gain an understanding of their motivations regarding hotel loyalty programs. Significant takeaways include uncovering the similarities between age groups and the need for hotels to prioritize in regards to their loyalty programs. Hotels should also tailor the programs and their benefits to leisure and business travelers separately. Full Story Here:

 

US Hotel Occupancy Down 1.5 Percent To 66.9 Percent Week Ending March 12th - 2016 

The three key performance measurements showed mixed results the week of 6-12 March 2016. According to STR, in year-to-year measurements, occupancy fell 1.5 percent to 66.9 percent for the week. Average daily rate however was 2.6 percent higher than the previous year at $123.28. Revenue per available room rose as well, reaching $82.51, a 1.1 percent increase over the same time period last year. Full Story Here:

 


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