Tuesday, March 22, 2016

Liberating Hotel IBE

Travelers are now making the overwhelming majority of their travel decisions online, many via mobile devices. But whether the booking decision is made on a desktop computer at home, or on-the-go via smartphone, these transactions have one thing in common - a website Internet Booking Engine (IBE). All hotels must offer their customers a viable online booking alternative to the online travel agencies. Antiquated websites that are nothing more than travel brochures, featuring poor quality images and lacking a direct booking option, are not going to help hotels keep pace when Online Travel Agencies (OTAs) are vying for every booking dollar.

 

Any hotel website without an IBE leaves their hard-earned website traffic no choice but to go elsewhere to make a reservation. If such a hotel is lucky, the potential guest will call the hotel on the phone to book their stay. However, the much more likely scenario is that the customer will go through an online travel agency or other third party, with the resultant commissions paid by the hotel. That is why it is a requirement for successful hotel websites to offer an Internet Booking Engine to their site visitors. The IBE must be simple, straightforward and extremely user-friendly. Steps in the booking process should be kept to a minimum in order to keep the potential customer from having a change of heart or mind.

 

Nothing should obstruct the pathway for future guests to book their hotel stay directly. The user must have the ability to not only book on the website, but make changes to their itinerary or cancel all together as well. It is also equally vital for an independent hotel to maintain strict rate parity across all online channels and between their website and on the property. It is acceptable to offer channel specific promotions, but extremely important to identify them as such. If the potential hotel guests find a rate disparity they will book elsewhere, and maybe never book at that hotel again.

 

We put the IBE in liberating

The Above Property Internet Booking Engine module enables the direct channel booking that is so crucial in today’s distribution strategy. Understanding that one size does not fit all, accordingly the Above Property IBE offers flexibility and customization that is unmatched. Implementing is simple as you leverage the inventory and content within the DRS (Distributed Reservation System). Our IBE leverages the full capabilities of the Above Property DRS including all pricing features, restrictions, policies, payment methods, yielding, add ons, groups, and packages. Operating in a fully distributed cloud environment, the Above Property Internet Booking Engine module can integrate with existing systems as well as take advantage of the full suite of complementary modules within the Above Property Travel Platform.

 

FLEXIBILITY AND CUSTOMIZATION

Our IBE leverages the full capacity of the Above Property DRS including:

      • Room or rate centric                            
      • Minimal steps to booking    
      • Special requests                                  
      • Full hotel content   
      • Property images and video                  
      • Room images                                       
      • Room floor plan                                   
      • Availability calendar                             
      • Amenity filters  
      • Price filters                                           
      • Add ons                                                 
      • Prior search history                              
      • Room upgrades                                   
      • Driving directions
      • Property maps
      • Support for multiple languages
      • Multi currency 
      • Multi room capability (with different room types) 
      • Optimized booking path
      • Real time dashboard analytics
      • Google analytics support
      • Confirmation emails
      • Pre stay (reminder) emails
      • Post stay emails
      • Book, cancel, or modify a reservation
      • Social login functionality
      • Complete API for custom development

 

 

 

 

 

 

 

 

 


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