The increasing importance of the channel distribution, both direct and indirect, highlights the crucial value a content management system provides hoteliers. Beyond the hotel’s website, a content management system allows hotels to control the distribution of their content across a wide spectrum of channels including global distribution systems and online travel agencies.
A content management system (CMS) empowers users, with little-to-no technical skill set, to easily create and manage the entire hotel’s descriptive and visual content. This includes key hotel property information, property images, and video content. Prior to the advent of a hotelier controlled CMS, multiple systems had to be leveraged to ensure descriptive content and rich media were properly distributed. For the international oriented properties, multilingual capability is a necessity and CMSs can facilitate the storing of translated descriptive content.
Managing content in one central location provides significant benefit to hotel properties. CMSs allow a consistent message by channel that saves valuable time for busy hotel staff with many other responsibilities. Simplicity and ease of use are the hallmark features of any hotel content management system.
Content Management System
Your content never had it so good
The Above Property Content Management module enables both descriptive and visual content to be managed directly and seamlessly with both GDS and OTA distribution channels. Control your content at the channel level to maximize your marketing message and revenue generation. Operating in a fully distributed cloud environment, the Above Property Content Management module can integrate with existing systems as well as take advantage of the full suite of complementary modules within the Above Property Travel Platform.
CMS KEY FEATURES
Control content distribution by channel
Regional and local content capable
Full distribution of rich media
Real-time updates to all connected channels
- Works with existing systems
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