Friday, April 22, 2016

Hospitality News For The Week Of 4/22/16

More Than One-Third Of Americans Will Take A Family Vacation This Year
AAA recently released the results of their Family Travel Survey which indicates a busy upcoming summer travel season across America. Lower gas prices are encouraging more Americans to hit the road this year. 35 percent of Americans plan on taking their family on a driving vacation of more than 50 miles. 55 percent say the lower fuel costs will make it much more likely they will hit the road for a trip this coming summer. Gas is expected to be at its lowest price in 12 years. Full Story Here:

US corporate travel market continues its post-recession recovery.
According to Phocuswright’s U.S. Corporate Travel: Market Sizing and Trends report, US corporate travel will continue its moderate growth rate through 2017. 2016 has seen some uncertainty return to markets, however several positive factors will temper the uncertain future. U.S. unemployment has reached a eight year low and the strength of the U.S. dollar will make travel overseas more enticing. Full Story Here:

STR: US hotel results for week ending 16 April
The week, which ended on 16 April, indicated a mixture of performance results for the U.S. hotel industry. Between 10-16 April 2016, STR reported that compared to the same period a year ago, industry-wide occupancy dropped by 1.8 percent to 67.5 percent. Average daily rate climbed up 1.6 percent, reaching $123.22 by week’s end. And revenue per available room was relatively unchanged at -0.2 percent, ending at $83.16 for the week. Full Story Here:

Hotel managers shouldn’t overdo responses to online reviews: Cornell study
A Cornell University study indicates there is a saturation point for hotel responses to negative reviews and comments, beyond which returns diminish for hoteliers. The study called “Hotel Performance Impact of Socially Engaging with Consumers”, found that after reaching a 40 percent response rate, hotels don’t gain anything by further engagement with consumers. In fact, it was discovered that too many responses hurt rather than help and is worse than completely ignoring negativity. Full Story Here:

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