Applications For Hotel Cloud Computing
The future of data management for hotels clearly is in cloud-based Software-as-a-Service (SaaS) platforms. The benefits of a hotel central reservation system hosted in the cloud are quite clear, but there are a number of other practical applications for cloud driven hotel systems. Many of the opportunities afforded hoteliers by cloud technology are centered around improving the hotel experience for their guests and streamlining hotel operations.
Cloud computing can help facilitate at reduced cost, greater levels of personalized service for hotel guests. Individual preferences, likes and dislikes on everything from dietary needs and allergies to pillow preferences can be better managed from the cloud. For example, a golf resort hotel can create special offers and promotions built around a guest’s passion for golf. And these promotions can be sent to the past guest in a timely fashion, at just the right season. These are but a few ideas of personalized customer service which can be better managed from the cloud.
The overwhelming majority of mobile phones are now smartphones and travelers are increasingly booking their hotel stays via these mobile devices. While on hotel property as a guest, today’s consumer expects excellent wi-fi connections for all their mobile devices and laptops. A cloud driven global reservation system gives hotels the platform from which to best leverage travelers who are routinely connected to the internet.
Hotels can stay better connected with their customers via the cloud, even when they are not on hotel property, through a variety of hotel services, mobile concierge being but one example. Also, cloud technology gives hoteliers the capability to effectively forge partnerships with companies which provide transportation, entertainment, recreation and other services to their guests.
The day to day operations of hotels can also be more effectively managed from data stored in the cloud. Property maintenance, tracking and ordering of hotel inventory, and human resources can all be better administered through cloud technology driven, SaaS platforms. Many points of daily interaction between hotel staff and guests can be conducted via cloud based technology. Guests for example, can then easily order meals at the restaurant or room service, make appointments at the spa or get a tee time on the golf course, and access any number of hotel amenities or services through their mobile devices and computers.
Ultimately, it is lowered costs and increased efficiency which is driving the hospitality migration to SaaS and cloud technology. Storing, maintaining, and accessing data through the cloud offers hoteliers significant savings while improving the levels of customer service offered to their guests.
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