Wednesday, July 27, 2016

Hotels And The Summer Family Travelers

The family traveling together has been and will always be a significant market for the hospitality industry. Yet family and multigenerational travel are trending as we see the large demographic of Baby Boomers including their grandchildren in their travel plans and hotel stays, which only enlarges the family travel segment. Even so, many hotels only pay lip service to this market by offering little more than the “kids club” with video games and coloring books. With summer travel season upon us, there is much more that can be done by hotels to leverage this valuable hotel travel demographic.

Many families travel and stay in hotels in groups that are too large for standard size hotel rooms. This creates difficulties both financially and in the family structure. High priced suites are often out of the question. Many hotels charge extra for roll in cots and force the family to pay full price for a second room. Any hotels truly seeking to be family friendly should consider discounted second rooms and offering the extra beds free of charge.

Hotels that are serious about gaining increased hotel bookings from family travelers should offer the types of services they really need. Babysitting services are greatly appreciated by parents who need a little time to themselves. Entertainment for kids is essential in this regard as well. Kids get bored easily in a hotel room, so providing game rentals, in-room movies, books and board games for children can help keep the kids busy when in the hotel. This will go a long way in alleviating stress for their parents as well. Free shuttle service to and from area attractions, shopping, and restaurants make for happy family travelers who don’t have to pack the kids up in the car and fight traffic in unfamiliar surroundings.

A few little amenities can go a long ways toward earning the hotel brand loyalty of travelers with families. Common baby items such as strollers, high chairs, and bottle warmers can be made available either for loan or rent. Having these items on hand can lessen the heavy load for traveling parents. Hotels with pools should keep on hand a complimentary supply of the types of things kids like or need when swimming, such as, water wings, floats, pool noodles, etc., which are inexpensive. Making these amenities available to hotel guests will make them smile and will be remembered when it comes time to make hotel reservations in the future.

A family appreciates having certain food related items right in their own room. If parents buy their kids some drinks, snacks, food to be eaten in the room, it is nice to have a small refrigerator to cool them in. A coffee maker and a microwave in the room will please everyone as well. Child safety must be paramount in regards to all of these appliances also, keeping them out of reach of little ones. Hotels with a restaurant must have a plentiful amount of high chairs and booster seats for the comfort of children and parents. Awareness of food allergies and offering alternatives such as gluten-free items is essential. And offering the kids coloring and activity books with crayons is an expected amenity.

Family Friendly
Finally, the most important thing hotels can do to earn and keep the loyalty of family travelers involves no cost to the hotel. It is in adopting an attitude of service to children and treating them equally as well as the paying adults. Hoteliers seeking bookings from family travelers should truly make families feel that the hotel wants their return patronage. This will make family travelers remember the hotel and come back again and again.

Posted via OnFast -

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