The right Property Management System a key factor in hotel success: Study
A study conducted by Starfleet Research is reporting that over one-quarter (27 percent) of the hotels that have not upgraded their PMS during the last three years, will be doing so sometime in the next twelve months. The release of the 2016 Smart Decision Guide to Hotel Property Management Systems was announced this week by the research firm. The research data was collected and compiled from across 212 different hotel respondents in diverse geographic locations, hotel properties, and organizational size. Full Story Here:
US Hotel Occupancy Up Slightly - 0.3 Percent To 71.3 Percent - Week Ending August 20th - 2016
STR is reporting positive performance figures for the U.S. hotel industry for the week of 14-20 August 2016. When compared to the same time period last year, industry-wide occupancy edged up by 0.3 percent to 71.3 percent for the week. Average daily rate climbed 3.2 percent to reach $124.11 by the end of the week. Revenue per available room showed a growth rate of 3.6 percent, to finish the week at $88.50. Full Story Here:
Are travelers losing the hotel booking wars?
Research by Triptease indicates that three out of four travelers believe online travel agencies offer the lowest hotel room rates. However, in the ongoing price war with the big hotel chains, OTA’s are being undersold by the hotels via direct booking channels. The winner clearly is the consumer as hotels attempt to gain back control of their revenues by avoiding the 15 to 25 percent commissions they pay to the OTA’s. Full Story Here:
Report: Average booking value of direct nearly double that through third-parties.
According to findings by SiteMinder, hotels are on average gaining almost twice the value for bookings made through direct channels than those they receive via third-party channels. Based on the results of 43.5 million reservations during a 12 month period which ended June 2016, the research was conducted with the company’s 22,000 hotel customers. The report stresses the importance of hotels to keep a balanced distribution strategy while focusing their efforts on direct booking channels. Full Story Here:
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