Friday, August 5, 2016

Hospitality News For The Week Of 8/5/16

Direct now cheaper than agencies for majority of hotel searches

Research and analysis conducted by Triptease is now indicating that hotel brand websites are now offering their inventory at lower rates than those listed on OTA’s. A study of more than 200 million hotels worldwide compaired prices from intermediary websites and supplier-direct sites found 53 percent of hotel websites are offering rates lower than those found on intermediaries. Triptease also discovered that when OTA’s are priced lower than direct websites, it is not by much more than $1. Full Story Here:


Cracking the Millennial Travel Mindset: Surprising Insights on Attitudes and Behaviors

A study released by American Express provides valuable information to help hoteliers understand the largest travel segment. The American Express Future of Travel found Millennials to be much more optimistic than Baby Boomers regarding future travel. 52.8 percent of Millennials are expecting to travel more frequently during the next five years, opposed to Boomers at 32.1 percent. The study also found similarities between the two generations in regards to the value of human interaction. 89 percent of Millennial travelers believe personal service is irreplaceable. Full Story Here:


Americans not redeeming their travel rewards: CPA survey

A Harris Poll survey of 1,012 U.S. adults conducted by the American Institute of CPAs has uncovered the fact that Americans are not using their travel rewards to save on air fare and hotels. Only 15 percent of Americans have ever paid for all or a portion of their travel with reward points. Regarding their last vacation, only seven percent redeemed points towards even a portion of the trip expenses. Only 1 percent paid for the entire trip with points. Full Story Here:


STR: US hotel results for week ending 30 July

Compared to the same time period last year, the U.S. hotel industry posted mixed numbers the week 24-30 July 2016. Occupancy decreased by 0.2 percent to 77.3 percent at the end of the week. But average daily rate was 4.6 percent higher, finishing the week at $130.20. Revenue per available room climbed by 4.4 percent to end at $100.65 for the week. Full Story Here:


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