Hospitality by its very nature is highly social, much more in fact than many other industries. The traveling public has adopted social media and its associated technology, namely mobile, in an unprecedented way. It would make sense if hotels lead the way for other businesses in harnessing the power of social media marketing and customer relationship management. Unfortunately for hoteliers, this is not the case at all. In fact, the hospitality industry is a bit behind others in this regard.
It’s essential for any successful social media marketing campaign to be properly managed in order to cultivate customer satisfaction and loyalty. The role of traditional customer relationship management has now become real-time and highly social. Such technology can assist hoteliers in carrying out the tasks of online interaction and feedback reactions. The key to building success with any campaign is continued engagement and interaction. The hotel’s reputation must also be protected continuously and bolstered whenever possible. Any online negativity, in any manner of comments or feedback, regarding the hotel must be dealt with swiftly. These all take valuable time and resources to accomplish.
Social media marketing can be extremely time-consuming, and in the case of an independent hotel, may be performed by one person who has much on their plate already. Moreover, social media networks and social behavior are continually evolving, making it difficult to stay ahead of the curve. Hoteliers need a tool to assist in their social media marketing efforts, so they can concentrate on what they do best - Making their guests feel at home.
Social Relationship Management
All-In-One Social Marketing Solution
An effective social media strategy is a core component in today’s “voice of the customer” world. The Above Property Social Relationship Management module lets you control and monitor your messaging within the Above Property Travel Platform. Dynamically execute marketing campaigns tied to inventory or occupancy controls. Easy-to-use, the Social Relationship Management module integrates several essential online marketing tools.
Operating in a fully distributed cloud environment, the Above Property Social CRM module can integrate with existing systems as well as take advantage of the full suite of complementary modules within the Above Property Travel Platform.
SRM KEY FEATURES
- Blogs and press releases
- Social network channels
- Marketing writing assistant
- Coupon creation and distribution
- Web analytics
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