Monday, March 20, 2017

Hospitality News For The Week Of 3/17/17

What Google data tells us about the hotel industry

A study conducted jointly by Google and Sojern found that over half of all travelers begin booking their journey on a search engine. The figures from the research indicate that this is true for 60 percent of leisure travelers and 55 percent of business travelers. Of particular significance to hoteliers is that the study found only 4 percent began by searching for a specific brand. The research also uncovered the tendency by travelers to book a hotel in the last minute. More than half (58 percent), booked their hotel stay within just a week of their trip. Full Story Here:

New Millennial Perception Survey Reveals Both Optimism and Frustration Among Global Youth

Hilton supported a new study of the world’s youth called, The Global Millennial Viewpoint Survey, conducted by the International Youth Foundation (IYF) and the Center for Strategic and International Studies (CSIS). The study of this important demographic group for hoteliers polled 7,600 young people across 30 nations. Important takeaways include the finding of 76 percent of the youth in the study are optimistic of their economic future, while 65 percent feel a disconnect between them and their government. Full Story Here:

Americans Turning to Mobile to Search and Book Hotels

A study by the hotel price comparison platform HotelsCombined found a 67 percent increase in hotel bookings made on smartphones during 2016, compared to the previous year. During the same period, tablet hotel bookings saw a 30 percent increase according to the research. The study data also showed that Americans book the overwhelming majority of these stays in the last minute. 72 percent of mobile bookings are made 48 hours or less from check-in. A further 76 percent of those are made in the last 24 hours. Full Story Here:

US Hotel Occupancy Up 0.8 Percent To 67.4 Percent - Week Ending March 11th - 2017

Positive performance results were posted by the U.S. hotel industry during the week of 5-11 March 2017. According figures reported by STR, compared to the same period last year, industry-wide occupancy climbed up by 0.8 percent to reach 67.4 percent by the end of the week. Average daily rate was 3.9 percent higher at $128.61 for the week. Revenue per available room rose by 4.8 percent to attain $86.72 by week’s end. Full Story Here:

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