Flattening Reservation Pace Presents Ongoing Challenge For Hoteliers
The recently released TravelClick February 2017 North American Hospitality Review (NAHR) indicates a flattening out of the pace of new reservation commitments at -0.8 percent. Conversely, average daily rates are growing across all travel market segments. The twelve month outlook (February 2017 - January 2018) is indicating transient bookings are flat at 0.1 percent, while average daily rate has climbed up 2.2 percent. The rate growth is being experienced across 21 of the top 25 North American markets. Full Story Here:
Hunter survey: Hoteliers see same or better year ahead
Hunter Hotel Advisors recently conducted a survey of hoteliers ahead of their 29th annual Hunter Hotel Investment Conference in Atlanta. The survey indicated optimism on the part of hotel owners regarding the year to come. Over 60 percent of hotel owners are either somewhat likely, very likely or definitely will buy at least one hotel this year. Much of the optimism stems from the expectations of the respondents for the Trump administration’s tax and regulatory policies being favorable to the hospitality industry. Full StoryHere:
Sojern and Google to offer hoteliers a holistic view of travelers’ Path to Purchase.
Sojern, in collaboration with Google, has released their hotel report titled “From Search to Booking Engine: Sojern’s 2017 Hotel Report”. The report’s research was conducted in an effort to offer a view of the consumer’s often complex pathway to purchasing hotel stays. The purpose is to give hotel marketers a deeper understating of the process through which hotel guests travel toward ultimately booking their stay at a particular hotel. The report aims to assist hoteliers better target the right consumers in a timely manner. Full StoryHere:
STR: US hotel results for week ending 25 February
Positive performance figures were posted by the U.S. hotel industry during the week of 19-25 February 2017, according to data published by STR. Compared to the same week last year, industry-wide occupancy rose by +2.3 percent to reach 65.6 percent by the end of the week. Average daily rate climbed upward +3.7 percent to $124.37 for the week. Revenue per available room was up by +6.1 percent to end the week at $81.56. Full Story Here: