Tuesday, April 11, 2017

21st Century Hotel CRS

When the decades-old, legacy Central Reservation System (CRS) running the majority of hotels today were created, the current state of today’s hospitality industry was largely unforeseen. The industry is being changed, molded, and literally transformed by externally disruptive forces. The technology-driven explosion of online travel agencies, social media, and travel review websites has had a profound and ongoing influence on hotels. Consumers now have access, via their mobile devices, to hotel pricing at all times and across a multitude of channels. They also approach booking a hotel with the expectation of a completely seamless experience, no matter where they are or on what connected device.

Hotels, whose websites are not designed responsively, can expect their customers to either book through an outside channel or in the worst scenario, go elsewhere completely. It is with those very websites that hoteliers can begin to gain back control of their industry from outside entities. The industry, in general, has been holding onto antiquated CRSs which continue to rely on locally stored data infrastructures, with their attendant high costs in hardware, maintenance, and staff. What is truly needed are cloud-based systems featuring all the functionality required by hotels to successfully operate and to better compete going forward.

These re-imagined CRSs are hosted entirely in the cloud and require no dedicated hardware. They also feature lightning fast response times while offering immense scalability. Additionally, the advantage of being fully integrated with other cloud-based hotel software as part of complete suite including, Property Management (PMS), Revenue Management Optimization (RMO), and others, is the future of hotel software systems. Hotels need to rid themselves of their ineffective data silos with the multiple systems lacking the ability to share data in order to fully leverage today’s traveler data. Hoteliers can build and maintain better connections with their guests before, during and even after their stay as a result.

Above Property, based in Naples, FL, is one of those on the leading edge of hospitality technology companies moving the industry forward. We have taken the traditional monolithic Central Reservation System and have distributed it across multiple data centers as well as cloud providers. The Above Property platform is a multi-cloud always-on distributed reservation system. The result of this innovation is a platform of unparalleled speed, scalability, and cost savings. The requirement of third party license fees, traditional disaster recovery, and owned data centers are no longer required. The platform also has modern features such as real-time revenue management, dashboard, alerts, and notifications. A mobile-first approach that includes responsive design allows for productive access on any device at any time. As hotels accept and adopt this technology, their focus can be on their business versus being held captive by today’s 25 year old to over 50 year old technology.

Our DRS® is the new CRS.

The Distributed Reservation System module is a revolutionary technological breakthrough for the hospitality industry. Today’s legacy central reservation systems are constrained by managing one data store in one physical location. Above Property has developed a multi-datacenter solution that manages single image inventory across the globe with sub-second speed. The scale and speed of this foundational module allows business rules to be executed with every transaction. Operating in a fully distributed cloud environment, the Above Property Distributed Reservation System module can integrate with existing systems as well as take advantage of the full suite of complementary modules within the Above Property Travel Platform.
DRS® Key Features:

  • The Fastest DRS on the planet

  • Leverages cloud technology

  • Real-time analytics, metrics, and feedback

  • Makes user interface device agnostic

  • Works with existing systems  

No comments:

Post a Comment