What spring trends do hoteliers need to know to maximize their bookings and margins?
The hotel metasearch and marketing channel, Trivago, has published a snapshot of Spring 2017 hospitality booking trends. The research was gathered from all U.S. searches made on Trivago’s website between 1/19/17 and 3/11/17 for the period of 4/13/17 and 4/17/17. The results were summarized in an informative infographic tallying average number of clicks by factors such as price, destination and star rating. Full Story Here:
Guest feedback needs to be acted on - ReviewPro CEO.
The guest intelligence company, ReviewPro, offered hoteliers their opinions regarding online reputation management and guest feedback through an interview with their CEO, RJ Friedlander. One takeaway from the interview was the finding that15-20 percent of guests will complete a mobile survey reviewing their stay. Hotels, which offer such surveys, experience a significant increase in conversion rates. Hoteliers can then use the information gathered from surveys and utilize it to improve the hotel guest experience. Full Story Here:
An overview of new tech trends in hospitality
A new report from Hotel News now highlights a number of emerging trends in hospitality technology. Guest personalization, the development of artificial intelligence, and the ongoing impact of mobile technology are all on the leading edge of development for hotel technology. Hoteliers are faced with gauging the effectiveness of each trend in light of the needs of their hotel. Full StoryHere:
US Hotel Occupancy Up 2.4 Percent To 68.5 Percent - Week Ending April 1st - 2017
Positive performance figures were posted by the U.S. hotel industry during the week of 26 March 2017 through 1 April 2017, according to data published by STR. Industry-wide occupancy climbed 2.4 percent to reach 68.5 percent for the week, compared to the same period last year. Average Daily Rate (ADR) rose by 2.9 percent to end the week at $126.02. Revenue Per Available Room (RevPAR) was up 5.3 percent as a result, reaching $86.27 by week’s end. Full Story Here: