Friday, June 2, 2017

Hospitality News For The Week Of6/2/17

Boomers Plan To Travel More Than Any Other Generation This Summer

According to a summer travel intention survey conducted by DK Shifflet, three out of every five U.S. residents intends to embark on at least one leisure trip this summer. Boomers make up the largest percentage of those travelers at 37 percent. This represents a two percentage point increase over the number of Baby Boom travelers in 2016. This research indicates that reports of Millennial travelers overtaking Boomers are premature, as only 29 percent of the survey results are made up of Millennials planning to take a leisure trip this summer. Full Story Here:

Infographic: The Impact of Reviews on the Hotel Industry…And How to Deal with Them

A very informative infographic published by Hotel Online highlights the importance and impact of online reviews on the hospitality industry. According to TripAdvisor, 93 percent of travelers utilize online reviews to determine which hotel to book their stay. Well over half (53 percent) of travelers will not book hotels without any online reviews. Of extreme importance to travelers is how hotels respond to negative reviews, rather than the issue involved itself. 84 percent of online review users believe an appropriate response by management to a bad review, leaves them with a better impression of the hotel. Full StoryHere:

Leisure Travel Rises as Hotels’ Business Bookings Dip

Business travel bookings are down by 2.5 percent, according to TravelClick’s May 2017 North American Hospitality Review (NAHR). The report also states that rates for the transient business segment are up by 1.9 percent. Contrastingly, leisure hotel bookings are up by 1 percent with an increase of 3.2 percent in occupancy. A continued positive outlook is forecast for the transient leisure travel segment going into the summer season. Full Story Here:

STR: US hotel results for week ending 27 May

Performance figures published by STR indicate the U.S. hotel industry reported positive results for the week of 21-28 May 2017. Compared to the same period last year, industry-wide occupancy was 0.5 percent higher at 70.3 percent. Average daily rate rose by 2.5 percent to reach $127.47 for the week. Revenue per available room was up by 3.1 percent, ending the week at $89.67. Full Story Here:

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