Friday, July 14, 2017

Hospitality News For The Week Of 7/14/17

EU, courts reshaping rate-parity landscape

The ongoing struggle between the online travel agencies and the hotel industry over rate parity is getting more serious in Europe. Following the banning of rate parity by France and Austria in recent years, the European Union as a whole is now taking interest in the matter. The practice is being called into question across the entire continent following a series of investigations in individual nations. A number of other nations are considering their own actions against rate parity, with Italy possibly the next to act. Full Story Here:

Study: Indirect Booking Linked To Lower Guest Satisfaction

According to data published in the J.D. Power 2017 North American Hotel Guest Satisfaction Index Study, hotel guests who do not book their stays directly with the hotel ultimately experience much less satisfaction. Guests are more likely to have problems, which can ruin their hotel experience, when they book through independent travel websites or mobile apps, the study found. The research found, for example, that 75 percent of loyalty members are likely to book directly with the hotel and are more satisfied with the stay. Conversely, only 47 percent of non-loyalty members will do the same and those who do not are much less satisfied. Full Story Here:

Growth In Mobile Usage For Hotel Stays Presents Opportunity, Challenge For Hoteliers, J.D. Power Finds

More takeaways from the J.D. Power 2017 North American Hotel Guest Satisfaction Index Study include the rising prominence of mobile apps and functionality in regards to hotel stays. The study found that 25 percent of online reservations are made on mobile devices. This is a sharp increase from 2014 when only 14 percent booked via mobile. The research also stated 52 percent of hotel guests have read a review of the hotel they were staying at, prior to their stay. Full Story Here:

STR: US hotel results for week ending 8 July

According to data published by STR, mixed performance results were reported by the U.S. hotel industry for the week of 2-8 July 2017. Compared to the same period last year, industry-wide occupancy dropped -3 percent to 65.3 percent for the week. Average daily rate was up by +1.1 percent to finish the week at $122.73. Revenue per available room was down by -2.0 percent, ending the week at $80.11. Full Story Here:

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