Friday, July 7, 2017

Hospitality News For The Week Of 7/7/17

Travel Trends Index: Int’l Travel to U.S. Continues Strong Showing Post-Executive Order

Despite the many predictions otherwise, international travel to the U.S. has remained strong. According to the U.S. Travel Association’s posting of their Travel Trends Index (TTI), travel to the U.S. actually grew by 5.2 percent in May 2017 when compared to May 2016. International travel to the U.S. has been projected to be down sharply in response to President Trump’s executive order on immigration issued on January 27. Full Story Here:

The need to use smartphones on vacation outweighs cyber security risks for most travelers

According to a survey conducted by the University of Phoenix, more than half of travelers are concerned about cyber security when they travel, yet 55 percent state the importance of using personal devices outweighs the dangers. With summer vacations underway, the study also noted that three out of four travelers take their smartphones along on vacation. In addition, half of those check those devices at least once an hour. Full Story Here:

US lodging association takes no prisoners with latest campaign

In their ongoing efforts to combat the ‘hidden duopoly’ of Priceline and Expedia, the American Hotel Association & Lodging Association (AHLA) has launched a ‘Search Smarter’ campaign. The campaign is designed to point out the negatives for consumers in booking through online travel agencies, while stressing the advantages of booking directly with hotels. The AHLA has created a series of ‘postcards’ to drive their points home with the traveling public. Full StoryHere:

Google’s perspective on the hotel industry

The HSMAI Revenue Optimization Conference was recently held in Toronto, Canada. On of the guest speakers of the conference was Carlos Paulo, Google’s head of industry for travel, to give the search giant’s perspective on the hotel industry. Google has expressed openly of its keen interest in the travel sector and the guest booking journey. Some interesting takeaways include the importance of video in the journey and the explosion of mobile booking, yet tablet booking is down and desktop booking is increasing. Full Story Here:

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