Hotels Versus OTAs: Who Is Winning Over Millennial Travelers?
In the ongoing struggle for hotel booking supremacy it appears, at least with Millennial travelers, that the OTA’s are the preferred method of transaction. This is an important window into the future of travel as Millennials make up a demographic which is growing exponentially. Hoteliers have mounted concerted efforts in reversing this trend, however research indicates OTA’s continue to gain in their share of hotel bookings. According to one study, indirect bookings made up 27 percent of all hotel bookings in the U.S. by June of 2016. This is up from 23 percent the previous year. Full Story Here:
Direct Bookers are Bigger Spenders
Research published by Triptease and Kalibri Labs indicates the greater impact direct hotel booking guests have on ancillary revenue. The study found 40 percent of hotels state regular guests who book directly also spend more while on the property. Additionally, one-off guests who book direct and spend more, account for a further 10 percent. Full Story Here:
Half Of Americans Plan To Use Sharing Economy Services Like Airbnb, Uber And Lyft For Summer Travel In 2017
The third annual Allianz Travel Insurance Sharing Economy Index was published by Allianz Global Assistance USA. According to the survey, 50 percent of travelers intend to utilize the sharing economy in their travels this summer. This is a sharp increase compared with the 36 percent seen in 2016 and 17 percent in 2015. Despite these numbers, only 17 percent of American travelers are willing to say they are “very trusting” of the services offered via the sharing economy. Full Story Here:
STR: US hotel results for week ending 29 July
Positive performance figures were posted by the U.S. hotel industry during the week of 23-29 July 2017, according to STR. Compared to the same week last year, industry-wide occupancy was +0.3 percent higher at 77.4 percent for the week. Average daily rate rose by +1.2 percent to reach $132.21 by the end of the week. Revenue per available room climbed up +1.5 percent to end the week at $102.39. Full Story Here: