Friday, September 29, 2017

Hospitality News For The Week Of 9/29/17

U.S. hotel fees, surcharges expected to reach record levels in 2017

The U.S. hotel industry is set to reach another record for the collection of fees and surcharges from guests during 2017. According to data forecast by the Center for Hospitality and Tourism at the NYU School of Professional Studies, the amount of $2.7 billion collected by U.S. hotels this year will break the record $2.6 billion reached in 2016. The increase is a reflection of an approximate rise of 2 percent in occupied hotel guest rooms over the previous year and an increase in cancellation charges. The industry is in the midst of a 17-year surge in fees and surcharges charged by hotels. Full Story Here:

U.S. Domestic Travel and Road Trips On the Rise

MMGY Global has published their 2017 Portrait of American Travelers, which is indicating an increase in U.S. domestic travel. The report states 13.9 million more vacations were taken domestically than internationally, in the last 12 months from 2016 to 2017. During the same time frame covered in the report, road trip vacations increased from 22 percent to 39 percent. Spending on road trip travel accounted for $113.7 billion in 2016, compared to the previous year. The study defined “Roadtrippers” as making over $50,000 in annual income and comprising 46 percent of U.S. travelers. Full Story Here:

Extended-stay demand outlook remains positive

Growth in extended-stay occupancy and real revenue-per-available-room is expected to remain at a high level, despite an increase in supply between mid-2016 and mid-2017. According to figures published by The Highland Group, 30,000 new extended-stay hotel rooms were added during that time frame. This represents a 9 percent increase over 2010, which held the previous supply growth record for the segment. The situation has resulted in developers being unable to keep up with demand. Full Story Here:

US Hotel Occupancy Down 0.7 Percent To 71.5 Percent - Week Ending September 23rd - 2017

All three key performance metrics were down for the U.S. hotel industry during the week of 17-23 September 2017. Compared to the same period last year, STR is reporting industry-wide occupancy dipped -0.7 percent to 71.4 percent for the week. Average daily rate was down by -1.9 percent to finish at $128.44 at the end of the week. Revenue per available room fell by -2.5 percent to end the week at $91.76. Full Story Here:

Thursday, September 28, 2017

The World’s Most Unusual Hotels


Times and trends in travel are changing. Travelers, in particular Millennials, are seeking new and unusual experiences while traveling. They crave exciting and extraordinary travel destinations to include hotels with a unique and memorable experience. Some hotels and resorts are so unusual, that you have to see it to believe it!  Many new hotels are cropping up around the globe, with the experience in mind to appeal to the Millennial market. Here is a list of several of the most unusual you can find.

1. Kakslauttanen Arctic Resort, Saariselka, Finland - Located in the far north of Finland, the Kakslauttanen Arctic Resort consists of rows of small glass igloos as rooms from which guests can view the northern lights and clear star filled skies. Open from the third week of August through to the end of April, Kakslauttanen Arctic Resort is a fantastic destination for all winter activities.

2. Treehotel, Harads, Sweden - Consisting of only seven “rooms” which are actually separate tree houses in a forest, the Treehotel in Harads Sweden is truly unusual. Each tree house has a different theme and shape. One is actually shaped like a UFO while another is a mirrored cube. Each of the seven tree houses has an amazing view, and is set in a peaceful and beautiful setting.

3. The Dog Bark Park Inn, Cottonwood, Idaho, USA - The Dog Bark Park Inn is a pet friendly, two bedroom, two floor, 30 foot high bed and breakfast shaped like a Beagle, and sleeps up to four guests. Even the rooms are decorated with; you guessed it - dog decor. The one of a kind shape makes this hotel a famous landmark along Highway 95 in Idaho.

4. Kumbukriver Eco-Extraordinaire, Buttala, Sri Lanka - An eco friendly lodge located on the Kumbuk river next to the Yala National Park in Sri Lanka, the Kumbukriver Eco-Extraordinaire is famous for its 40ft high Elephant shaped Elephant Villa, which is made entirely out of twigs, wood and straw. Combine that with a kitchen that serves authentic Sri Lankan dishes, and a whole host of guest activities from surfing to hiking to river rafting, and you will be sure to have a fantastic and exciting stay.

5. Sun Cruise Resort and Yacht, Jeongdongjin, South Korea - Perched atop a cliff overlooking the ocean along the east coast of South Korea lies the Sun Cruise Resort and Yacht. A hotel resort that literally was designed and made to look like a cruise ship. The resort is 541 ft. long and 148 ft. high and has 211 rooms and 6 restaurants. The resort features plenty of activities for guests including parasail, catamarans and jet skis. All of the rooms either have expansive garden views or panoramic ocean views depending on which side of the resort you reside.

6. Propeller Island City Lodge, Berlin, Germany - Perhaps the most quirky and eclectic hotel on our list is the Propeller Island City Lodge located in Berlin Germany. Opened in 1997 by artist Lars Strorschen, the hotel consists of 30 different rooms each one with it’s own unique theme. The themes range from an Upside Down room where all of the furniture is fixed upside down on the ceiling to a Mirror room where the ceiling and walls are completely covered in mirrors.

If you are at all into the quirky, weird, and eccentric or just looking for someplace a little bit outside of the box, we encourage you to try out and stay at one these unusual hotels.

Tuesday, September 26, 2017

Virtual Reality Tech For Hotels

A technology once largely embraced by gamers only, is now being adopted by businesses in a variety of ways. The hotel industry is beginning to implement VR (virtual reality) technology in a number of innovative ways, particularly for marketing purposes. Being a visual experience, VR is a natural fit and offers hotels as well as chains the opportunity to present their properties in a new and exciting format.  

Virtual reality is a visual, interactive simulation which is three-dimensional and in real-time. The technology utilizes various input devices to help create the simulation including headsets, wands or game controllers. With these devices motion is tracked and translated into the virtual actions within the created setting. The result is an extremely immersive experience for the user, which renders them a feeling of actually being in the virtual world.

Virtual Reality Hotel Marketing

Marketing hotels through the use of virtual reality technology is the perfect stage, with the right audience, from which hoteliers can showcase the richly luxurious nature of their properties. Potential future guests can be completely immersed in the experiences the hotel brand has to offer them, before they ever arrive. The guest may take virtual tours of room accommodations and hotel amenities, potentially driving revenue through not only bookings, but upgrades as well. In keeping with the more personalized hotel experience being offered by hoteliers, virtual reality is capable of giving users a true sense of having visited a place they have never physically been.

Although virtual reality is in its infancy, the future holds much promise for the technology as it develops further. The advent of 360-degree videos on both YouTube and Facebook are examples of the technology’s direction. Eventually, virtual reality will be viewable via web browsers and mobile apps through the WebVR standard which is to come in the very near future. The ability to seamlessly connect mobile devices and desktop computers to this technology will greatly expand its acceptance throughout society in time. Virtual reality will then become as ubiquitous as a smartphone is currently. Forward-thinking hoteliers are acknowledging this fact and are now beginning to adopt virtual reality tech to remain ahead of the technology curve.

Virtual reality provides a greatly enhanced means of visually communicating the brand message of hotels to its potential guests. This highly engaging platform will prove itself of great value to hotels that incorporate the technology into their overall marketing strategy.

Friday, September 22, 2017

Hospitality News For The Week Of 9/22/17

Hurricane Irma slammed the State of Florida over the weekend beginning September 9, ultimately causing billions of dollars of damage across most of the peninsula. While the rebuilding is ongoing, the hospitality industry is springing back to life and encouraging tourists to come and enjoy all the Sunshine State has to offer. Traditional tourism hotspots, such as Miami and Orlando, are very much open for business. Harder hit areas like the Keys and Southwest Florida will take a bit longer, but many hotels expect to welcome tourists soon. Full Story Here:

3 things to know about the US leisure traveler

Research recently revealed by Phocuswright puts together a picture of the average U.S. leisure traveler. During a webinar, Phocuswright provided details of their research which indicates the typical U.S. leisure traveler is young, affluent and a super-consumer. They are on average aged 18 to 34, earn $75,000 a year and 84 percent of them own a smartphone. The average U.S. leisure traveler is a super-consumer because they are not averse to using their discretionary spending on hotels, fashion, accessories and entertainment. Full Story Here:

New TravelClick Study And Data Project 2017 As A Record Year For GDS Hotel Bookings

A study conducted by TravelClick and Phoenix Marketing International is reporting that travel agents around the globe are using Global Distribution Systems (GDS) at a record pace to make hotel reservations. According to the 2017 Global Travel Agent GDS study 68 million reservations will be made utilizing GDS, making 2017 a record year for GDS bookings with an increase of over 2 million compared to 2016. The research also indicates 50 percent of travel agents are using GDS more than a year ago. FullStory Here:

STR: U.S. hotel results for week ending 16 September

Positive performance figures were posted by the U.S. hotel industry for the week of 10-16 September 2017, according to STR. When compared to the same week in 2016, industry-wide occupancy was up by +0.5 percent at 72.2 percent for the week. Average daily rate rose by 1.4 percent to finish the week at $131.50. Revenue per available room was 1.8 percent higher, ending the week at $94.97. Full Story Here: