Friday, October 27, 2017

Hospitality News For The Week Of 10/27/17


North American Hoteliers Open the Last Quarter of 2017 with Solid Rate and Booking Growth

TravelClick has published its October 2017 North American Hospitality Review (NAHR) which indicates solid growth in both rates and bookings going into the last quarter of the year. In all travel segments overall, average daily rates are up 1.6 percent and occupancy is up by 4.3 percent. Leading the growth is the group travel segment with ADR up by 2.6 percent and bookings up by an impressive 7.8 percent. Transient business travel is reported to be 2.5 percent higher in ADR and up 2.0 percent in bookings as well. Full Story Here:


Survey Provides Insight Into 2018 Travel Trends

The online booking site, Booking.com, released the results of their customer insights and travel trends survey for 2018. The research highlights trends in travel, which can be expected in the next year. The survey indicates travelers are increasingly comfortable technology and artificial intelligence with nearly a third (29 percent) willing to allow a computer to plan their trip based on their previous travel history. Destination trends include bucket list travel, pop culture influencing booking decisions, and nostalgia travel bringing adults back to places they visited as a child. Full Story Here:


Positive Social Media Interaction with Guests During Their Stay Produces Increases in Revenue and Loyalty, According to Research from Local Measure

Local Measure has released the results of an analysis of 8 million social media posts made by hotel guests over a 30-month period. The data indicates engagement guests by hotels via social media, post 2.5 times more than those non-engaged guests. The research points out that, on average, a hotel will gain over $2,000 in revenue per each engaged guest. Also, loyalty among the engaged guests was 12-19 times higher than with the non-engaged guests. Full Story Here:


US Hotel Occupancy Up 0.9 Percent To 72.8 Percent - Week Ending October 21st - 2017

According to data published by STR, the U.S. hotel industry posted positive results in comparison to the same week last year. During the week of 15-21 October 2017 the industry saw occupancy rise by +0.9 percent to reach 72.8 percent for the week. Average daily rate was +1.7 percent higher, ending up at $131.58 by the end of the week. Revenue per available room rose by +2.6 percent to finish the week at $95.82. Full Story Here:





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