Research: Book Direct Campaigns Drive Consumers To Hotel Websites vs. OTAs
A new study published by Kalibri Labs indicates a shift in consumer behavior towards preferring hotel websites over online travel agencies to book their hotel stays. The research points to recent loyalty membership incentives from hotels having a positive impact on direct bookings. The study examined 12,000 hotels and 52 million transactions during an eight-month time period. Over 80 percent of the hotels studied demonstrated net positive revenue outcomes during the time period covered by the research. Full Story Here:
Travel agents or technology? Travelers reveal the one they trust more
The global market research group Mintel has published the results of a survey of the travel preferences of Americans. According to the research, 12 percent of Americans have booked accommodations with a home-share website. This figure rises to 19 percent among 23-40 year-olds. Surprising results include 40 percent of Americans prefer booking through a traditional travel agent. A further 35 percent of consumers booked through online travel agencies. Full Story Here:
Expedia Booking Data Shows Value of International Travelers in U.S.
Online travel agency Expedia has published the results of a yearlong analysis of booking data within the U.S between June 2016 through June 2017. The study reveals the significance of international tourists to the revenues of U.S. hotels. The data show the average daily rate for an international tourist to be 20 percent higher than for a domestic traveler. International travelers also stay longer and their booking window of 45 days versus 15 days for domestics is three times longer. Full Story Here:
US Hotel Occupancy Up 4.0 Percent To 69.8 Percent - Week Ending October 28th - 2017
According to data published by STR, the U.S. hotel industry posted positive performance figures for the week of 22-28 October 2017. Compared to the same period last year, industry-wide occupancy was +4.0 percent higher at 69.8 percent. Average daily rate rose by +2.6 percent to finish the week at $129.44. Revenue per available room climbed up 6.7 percent to end at $90.32 to close out the week. Full Story Here: