Friday, January 12, 2018

Hospitality News For The Week Of 1/12/18

Google Hotel Ads Poised to Help Big Chains Increase Bookings in 2018

Hospitality industry experts are expecting Google Hotel Ads to play a major role in reshaping the hotel booking marketplace. The ads on and Google Maps are designed to showcase large chain hotel properties, resulting in increased direct bookings for those companies. Google intends to combine the ads with new loyalty member opportunities in order to elevate their value to the major hotel brands. These changes are coming about as corporate hoteliers are striving to compete with the threat of home booking sites such as Airbnb. Full Story Here:

Destinations Are the Top Factor for Turning Business Trips into Leisure Ones

The online travel agency Expedia has published the results of a study regarding the factors which make business travelers willing to mix leisure time into their work-related travel. The research indicates that 43 percent of business trips combine the two and 66 percent of those “bleisure” travelers spend more while at their destination. This behavior is related  the money they saved traveling there and back home. The number one deciding factor for making a trip “bleisure” is how exciting the city/destination is for the traveler. Full Story Here:

PwC: Global economic growth in 2018 on track to be fastest since 2011

In what should be great news for hoteliers and other businesses around the world, PwC is predicting global economic activity to experience its fastest growth rate since 2011. According to PwC’s Global Economy Watch, the world’s economy is projected to grow in terms of purchasing power by nearly 4 percent. This will result in $5 trillion being added to global output as valued currently. Nearly 70 percent of the economic growth will take place between the U.S., emerging Asia, and Europe. Full Story Here:

US Hotel Occupancy Up 3.6 Percent To 48.7 Percent - Week Ending January 6th - 2017

According to data published by STR, the U.S. hotel industry reported positive performance figures for the week of 31 December 2017 through 6 January 2018. When compared to the same period last year, industry-wide occupancy rose by +3.6 percent to 48.7 percent. Average daily rate climbed up by +5.8 percent to reach $124.33. Revenue per available room jumped upward by +9.6 percent to end the week at $60.59. Full Story Here:

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