Monday, July 9, 2018

Hospitality News For The Week Of 7/6/18

Loyalty Is on the Decline While Customer Expectations Are on the Rise

A recently published survey, conducted by Medallia, Inc. and Ipsos, has found consumers are motivated the most by customer experience in making a purchase decision from a particular brand. The research indicates a strong willingness by consumers to both reward and penalize brands based on their experiences. 77 percent of survey respondents stated that they have purchased a product or service based on past experiences. Furthermore, 64 percent of the respondents indicated that based on past negative experiences in the last year they have avoided a particular brand. Full Story Here:

TripAdvisor takes a lead but most of travel search is up for grabs

Conductor, using their Searchlight platform, tracked nearly 45,000 search terms by consumers in 2018 and found that 56 percent of organic travel and hospitality industry searches are open to competition. TripAdvisor has now taken the lead of travel-related organic searches at 9 percent, followed by Expedia at 8 percent and Kayak at 6 percent. Breaking it down to hotel searches, is in the lead with 18 percent of hotel searches, with TripAdvisor gaining since 2017 at 17 percent. Expedia was third at 11 percent. In the motel category, stayed in the lead at 14 percent, followed in order by TripAdvisor (13 percent), HotelGuides (12 percent) and Expedia (11 percent). Full Story Here:

Travel Trends Index: Domestic Business Travel Projected to Outpace Leisure Segment

According to the latest Travel Trends Index (TTI) from the U.S. Travel Association, travel to and from the U.S. grew by 3.4 percent year-over-year in May 2018. The TTI reports that with consumer confidence at near record levels, domestic travel will increase by an estimated 2.5 percent during the next six months. Leisure travel lead domestically in May, but strong business sentiment is expected to move business travel ahead of leisure travel in the short term. The U.S. Travel Association says business travel has been on an upward trajectory so far in 2018. Full Story Here:

STR: US hotel results for the week ending 30 June

In data published by STR, the U.S. hotel industry reported positive performance figures for the week of 24-30 June 2018. In year-over-year comparison, industry-wide occupancy rose by +2.1 percent to 75.8 percent for the week. Average daily climbed up by +3.1 percent to reach $131.36 at the end of the week. Revenue per available room surged +5.2 percent higher to $99.59 by week’s end. Full Story Here:

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